Sponsored Posts

Graze lets advertisers pay to place sponsored posts in feeds, and makes sure you as the feed creator get rewarded for all your hard work. This guide covers both sides: setting up your feed to accept sponsored posts, and how advertisers run a campaign.

Setting up to receive payments

Payments go through our third-party payment processor, Stripe. You don't need a separate Stripe account.

1. Open your feed's Feed Settings (the gear on its page) and scroll to Monetization.
2. Press Set up monetization.
3. Read the Payment Agreement and press Agree. Read it carefully: it covers what sort of posts can be promoted through Graze.
4. Fill in your First Name and Last Name (or Company), Email, Business Type and Country, and press Submit.
5. You'll be taken to Stripe to finish setting up your payout details.

Before you start, check that you can receive payments from Stripe in your country. If your feed is NSFW, you may not be able to monetize it; come and chat to us on Discord if that applies to you.

You can check on your payout setup any time on your Account page, under Monetization. If Stripe needs more information from you, you'll see a Complete Setup button there.

Turning on sponsored posts for a feed

Once your payment details are set up, go back to the feed's Feed Settings. Under Monetization, switch on Monetize Feed. This opens your feed to advertisers.

You'll then see three more settings:

• Feed Bio: a message shown on your feed's page in the Ads marketplace. Use it to tell advertisers about your audience and what kinds of sponsored posts you're happy to run.
• CPM Target: what you'd like to charge for every 1,000 times a sponsored post is shown. It starts at $1.00. Advertisers can't offer you less than this.
• Saturation Limit: the most of your feed that can be sponsored posts, from 1% to 20%. It starts at 10%, so a quieter feed isn't overrun with ads.

After changing CPM Target or Saturation Limit, press the Update button that appears beside it. These settings take effect straight away; you don't need to publish the feed.

You can also add an Account Bio on your Account page. It appears on the ads page for all of your feeds.

The Ads marketplace

Once a feed is monetized, it's listed in the Ads marketplace, where advertisers can search for feeds that suit their sponsored posts.

Running a campaign (for advertisers)

To sponsor posts on a feed, you need a credit card on file. If you don't have one yet, Graze will ask for it when you create your first campaign.

1. Click Campaigns in the sidebar, then New Campaign.
2. Give the campaign a Name.
3. Under Advertised Posts, add the URL of each Bluesky post you want to promote.
4. Under Feeds, add each feed you'd like to appear on. For each one, set a CPM (it can't be lower than that feed's CPM Target) and the number of Impressions you want. Optionally set a Duration in days, add a Message to the feed's owner, and enter a Coupon Code if the owner gave you one. Graze shows the Budget this adds up to.
5. Press Create. Each feed's owner receives your proposal.

Every sponsored post must clearly say it's an ad. Include a hashtag such as #ad, #ads, #sponsored, #advertisement, #promoted, #promotion, #sponcon or #paid in the post. Posts without one are rejected when you create the campaign.

Accepting or rejecting a campaign (for feed creators)

When an advertiser proposes a campaign for your feed, it appears under Requests in Campaigns, and in the Monetization section of your feed's page. You'll see the advertiser's message, the post they'd like to promote, the CPM, impressions and budget.

• Press the tick to Accept the campaign.
• Press the cross to Reject it. You can pick from Template Responses or write your own Reason, which the advertiser will see.

You can also message the advertiser about a campaign from its Messages tab.

Activating a campaign

Once you've accepted a campaign, the advertiser switches it on for your feed from their campaign page. From then on, Graze places the sponsored post into your feed, within your Saturation Limit.

Either side can stop a campaign:

• An advertiser can Rescind a proposal before it's accepted.
• Either side can Cancel an accepted campaign before it starts.
• Either side can Deactivate a running campaign. Once deactivated, it can't be switched back on.

Both of you can follow a campaign's progress, including impressions and spend, from Campaigns. The Active tab shows running campaigns, Requests shows proposals waiting for an answer, and History shows everything, which you can filter by state.

Coupons

Want to encourage an advertiser to try your feed? On your feed's page, the Monetization section has a Coupons button. Choose Create to make a discount coupon with a Name, an optional Custom Code, a Discount Percentage, and an optional Usage Limit and Expiration Date. Share the code with the advertiser, who enters it as the Coupon Code when proposing a campaign for your feed. Edit Coupons lets you copy or delete your coupons.

Things to think about

As a feed creator, think about what sort of sponsored posts your community will respond well to. Use your Feed Bio to set expectations, and don't be afraid to reject campaigns that aren't a good fit. Keep an eye on your Saturation Limit too, so your feed doesn't fill up with repeated posts.

Payments

You can see a history of payments in and out by pressing Payment History on the Campaigns page. Your Account page shows your totals: Payouts are what you've earned from campaigns, and Payments are what you've spent on them.

More questions?

If you have questions about sponsored posts, come over to our Discord and join our monetization channel.